Wednesday, 23 September 2015

Cadenzza, Innsbruck, Austria

Copyright David Schreyer and Courtesy of DFROST

In celebration of the Oktoberfest in Munich due to happen soon, Cadenzza have just launched their latest incredible scheme at their Innsbruck store.  If you are not sure what the Oktoberfest is then essentially its the worlds largest Beer festival and travelling fun fair.  The guys here have implemented a fantastic traditional merry-go-round referencing this incredible event.  If you happen to be in Innsbruck do go and take a look and maybe see if you can find any additional schemes marking this event, perhaps let us know?

Cos, London

This is a very simple scheme from this brand and the kind of 'scando' look we often see here.  Launching their AW15 magazine the simplicity of this installation highlights rather more clearly how important this publication is to them (they have actually updated this scheme now however, naturally keeping us on our toes)  We love the theatre and narratives behind window schemes ourselves but do appreciate the thinking behind theirs.  Our very short video we hope captures this a little:

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