Loro Piana, Milan

We had already spotted this scheme at this brand while back in London and loved it there too.  The brand must have printed literally thousands of post cards for this scheme which have been placed in a repetition format in order to create the back drop for the product.  Very colourful it is too and as always the stores where the brand is based usually have the biggest and best visual merchandising - naturally this store is no exception.

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Loro Piana, London

We've been scouting around Sloane street this week as the windows thankfully at luxury brands change quite frequently.  This brand produce some great quality schemes too and the current one, while launched during the darkness, wet and cold of winter are certainly a welcomed relief with its huge bunches of  Summer flowers. 

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Loro Piana, London

This is a very smart scheme although perhaps a little dull for this time of year, don't you think?  Gorgeous product of course and we don't mind a bit of Greenery and some topiary although we find ourselves wanting to look at some additional which will add interest.  We have seen some superb quality schemes from this brand although while to quality is of course here the subject is sending us to sleep.

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Loro Piana, Milan

We've included some real corkers from this brand over the years, particularly from their London store which has had some very creative and interesting schemes.  It may just be timing although we feel that perhaps London has the better deal as the Milan windows seem rather tame by comparison and almost and very slightly we're picking up a bit of a Ralph Lauren vibe from this installation.

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Loro Piana, London

We normally see quite creative windows at this brand although we're not entirely sure about this scheme?  The brand are not normally this graphic-led in their installations and tend to work rather more three-dimensionally so this scheme is quite the curveball.  Great colours though.

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Loro Piana, London

We couldn't quite make out what this scheme is about when we first saw it from across the road, actually along Sloane street.  The scheme makes quite an impact however as the lighting here is incredibly bright although of course this is difficult to appreciate in a still image.  Close up we were still none the wiser however if you take a look at their website it all becomes clear and how wonderful to find a brand that brings all of the strands together both online and in store. Great colours too which drew us in so job well done we guess.

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Loro Piana, London

We often wonder whether brands capture images of their mocked-up windows before they install them in-store?  The reason we mention it is that this scheme looks so incredibly dull in our images and yet is actually very bright and, well, sort of interesting.  OK, its another digital screen scheme which dosnt require any real skill to implement from a Visual Merchandising perspective but at least we can now look forward to their Chrismas installation.

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Loro Piana, London

We've been following this brand for some time now as they consistently produce interesting schemes.  It is one however which we know very little about and have never actually been inside any of their stores;  We guess that we're not the target customer.  While we have seen this type of scheme previously, i.e. stranded curtains as a backdrop although in this case, in a repetition of a curved form, the colours are beautifully produced although we are not huge fans of the hanging bust forms which do the product no favours at all.  There's a slightly ghostly feel to them in fact. 

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Loro Piana, London

Its been a while since we included this brand here and their store along Sloane Street and what a great scheme this is too.  Well the backdrop anyway.  Recreating a drone-like or at least an aerial view of a beach scene is Loro Piana which has been beautifully created and implemented.  Our only other thought is (and which might be a bit negative) is that the product itself isn't very well presented.  A good steam would have helped.  However, while many of us will probably not be travelling far this year this scheme at least momentarily takes us on a much needed bit of visual escapism.

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Loro Piana, London

You may remember that we recently posted two previous schemes based on the use of rope / craft recently, one at the amazing Harvey Nichols and another at Anya Hindmarch.  Here at Loro Piana, while a rather simpler version is nonetheless clearly linked to the same trend.  On another note, we still sticking with our social distancing but we hope to be out and about soon to keep you up to date with the latest in retail store windows, albeit under the cover of darkness when the streets are quiet.

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Loro Piana, London

We don't know if there are particular references here with the use of these props (possibly Chinese new year, maybe?) however they do look quite amazing in the windows of their store along Knightsbridge here in the centre of it all.  Large Red and White lanterns fill the space and form the backdrop to their product here.  Sadly the product looks a little frumpy which is a shame as at night time this window looks stunning.

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Loro Piana, New York

Without a bit of tinsel, bauble or thankfully the dreaded Silver Birches in sight is Loro Piana here in New York.  We noticed them quite considerably this year as their schemes have become so significant that we wanted to share them with you.  With its seasonal Red background and what appears to be enlarged postage stamps this is the current installation at this Italian luxury brand.

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Loro Piana, Paris

We noticed these amazing props at this brand back in London at their stores along Bond street and Sloane street although all of their windows have those horrible security grilles obscuring everything so we haven't managed to capture anything to share with you.  However, here in Paris it's a very different story and the windows can be viewed in all their glory.   Just look at these little beauties.

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Loro Piana, Dubai

We've included this brand a few times recently after they spent years under our radar.  They have however been producing and installing some quite interesting schemes.  Sadly what you cant view in a still image is that the circular forms (which have been created from a multitude of coloured strands) rotate against a rectangular backdrop (also created from coloured strands) which help to generate a kind of Kinetic Art work.

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Loro Piana @Harrods, London

With their 'Dunes of Pure Rarity' installation at Harrods right now (which incidentally must have cost them a small fortune to have here) the latest scheme from Loro Piana looks incredibly interesting.  Unfortunately as the store was closed when we visited we weren't able to explore this much further (as in is there anything else in store?) although their gravity defying ropes in a repetition format looks quite amazing from the outside.

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Loro Piana, London

This is one of those brands that we know absolutely nothing about although have passed this store along Sloane street on so many occasions and simply kept walking.  Until now of course.  Unfortunately, their website doesnt really celebrate their heritage although there are an awful lot of images of Vicuna's (think posh Lama's) and baby Goats...and not just your ordinary ones at that.  In fact, Hircus Goats (posh Goats then).  The brand apparently began back in the 19th century as a family business although the history is quite vague until of course its scooped up by the might of LVMH (do they own everything yet?).  Still, if you fancy a bit of the finest cashmere your money can buy then we guess go and explore this brand......although probably best to start saving first.

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