Who even knew that Max Mara had its own Teddy? No surprise that its called Max of course. We're guessing that this scheme is possibly related to the Max Mara Bearing Gifts campaign which if you haven't had a look at then you should just Google Maxmarabearinggifts which will take you to their online game-like experience which we have to say is very impressive indeed. Naturally there are products to view but it has been produced to their very high standards.
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