Saturday, 27 August 2016

Massimo Dutti, London

Lifestyle as a concept is clearly a key area for brands at the moment (although who's lifestyle we aren't sure).  With a scheme that looks more like Ralph Lauren than, well, Ralph Lauren, Massimo Dutti have yet again produced a superbly styled and aspirational installation at their Regent street store.  Beautiful products and 'textured' floor and background works of Art.

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