La Rinascente, Milan

We're in Milan for a while checking out what is happening in Visual Merchandising and there really are some treats coming soon to show you all.  We begin of course with the amazing La Rinascente in Duomo and the centre of it all.  Paolo Pivi's 'I'm tired of eating fish', curated by Cloe Piccoli fills the windows at this amazing department store, showing eight Bears each with its own name and which represent a 'fantastic wider narrative set in infinite time and unspecified context',  If you happen to be here in Milan do go and check out this work. 

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La Rinascente Duomo, Milan

Images Courtesy and Copyright Arte Vetrina Project

 Well that made you look didn't it?  We've seen David Beckham in his pants and now Justin Bieber is flashing his 'bits' at the fabulous La Rinascente Duomo in Milan.  Full-sized window vinyls fill this space, all illuminated with White neon strip lights to celebrate Calvin Klein's launch of this famous underwear as worn by the pop star himself and Lara Stone.  Biceps, six pack, tattoos, pecs and well you know what.  We have seen this scheme in London although across such large windows it does have quite a significant impact.