De Beers, London

With De Beers being the signature and epitome of all things luxury it was a pleasure to come across their installation with its slightly tongue in cheek 'Home of Diamonds' windows here in the centre of it all.  London phone boxes (which incidentally can now only sadly be seen in the centre of London, usually with tourists hanging out of them for that necessary photo opportunity) and of course the omnipresent post box with a cut out London cityscape forming the backdrop.  All props have naturally been exquisitely produced for this Uber brand.

De Beers, London

Images Courtesy and Copyright Robert Mathews

Reflecting the diversity of the London skyline, De Beers recently installed their 'London by De Beers' scheme for their couture week in a stunning Black all so delicately cut in the finest detail.  As we are just about to immerse ourselves in the Christmas season we are including this scheme before it changes for the next several weeks ahead. 

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De Beers, London

From Anthropologie to Brookes Brothers one of the key themes we have seen across both London and New York are the references to Ginger Bread.  In the case of Anthropologie, apparently its actually a Swiss town rather than Ginger Bread houses which we referred to in our recent entry of their Rockafeller store but still the theme is sort of the same.  At De Beers, a brand who we always thought of as so traditional that they were never venture into key themes - but they have, and looking fantastic too.  Great to see this brand looking so incredibly interesting.

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De Beers, London

If you were looking for a scheme that shouts Summer and holidays then look no further.  We've always thought that this was quite a conservative brand from the outside looking in although of course their jewellery collections are quite staggering.  This is a great fun scheme and a tentative but welcomed step forward for this brand which gives us something to talk about and share with you all.  We are hoping that we will have more and more schemes to share with you from this brand.

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De Beers, London

De Beers never really do anything interesting but thankfully there are exceptions and clearly stranger things have happened.  We captured this at night time so there's no jewellery to be seen here but we did think that this absolutely summed up that frosty feeling that we are experiencing in London right now.  These beautifully scratched windows revealing what we thought initially from a distance was an advent calender actually reveals these videos of candles burning.  A wonderful scheme and it would be great to come back and see more creativity here.  Well, we're hoping at least.