Friday 18 December 2015

De Beers, London


From Anthropologie to Brookes Brothers one of the key themes we have seen across both London and New York are the references to Ginger Bread.  In the case of Anthropologie, apparently its actually a Swiss town rather than Ginger Bread houses which we referred to in our recent entry of their Rockafeller store but still the theme is sort of the same.  At De Beers, a brand who we always thought of as so traditional that they were never venture into key themes - but they have, and looking fantastic too.  Great to see this brand looking so incredibly interesting.


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