Saturday, 17 April 2010

Gant, London


Since the Gant store here along Regent St. in London opened at the beginning of the year, I have been watching from a distance to see what they would come up with and, OK, well the usual mass produced stuff one would expect of a brand this size have been installed although this is the first one that I have actually recorded as it did catch my attention. While not particularly revolutionary, (we've all seen this moped before in a dozen other schemes), it is an interesting narrative and of course the dressing is what one would expect. I thought perhaps the bougainvillea could have been a little bigger and pinker (as they do grow that way) and really make a statement. The colours used are appropriate to the season being promoted although overall, it is rather safe? What do you think?


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