D-squared, London

It looks like AW17 is already here and we are barely passed June.  We did slightly wince, buttock clench, suck in our cheeks, purse our lips (oh you get the idea) when we saw this scheme.  As regular readers will know as we are rather tired with Silver Birches in window schemes; it always works well of course and thats not to say this scheme is terrible, but this type of scheme just keeps on popping up and we just need to move on.

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D-Squared, London

Wow, well the new D-Squared store has landed along Conduit street and very magnificent it looks too.  This site of course has been the kiss of death of so many brands over time including one of its former occupants JC De Castelbajac but hopefully while it is opposite the likes of Westwood and the temporary Dior store which was also the old Mandarina Duck and then Layers store (while their site in the old Nicole Farhi store is renovated) it will do well and breathe some like into this fickle end of the street.  We also noticed that Issey Miyake have also moved on now to their site opposite Fenwick. but then John Vavartos has moved into the old Belstaff site so its all change around time.  With their brightly coloured graphics and blazing Red and Yellow merchandise in what are enormous windows, this brand is looking phenomenal and hopefully will be a significant anchor at this end of Mayfair.

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D-Squared, Paris

Thankfully the Rue St. Honore provides us with a sanctuary whenever we come across a bad scheme as most of the retailers here really do make an effort; well most are luxury brands so one would expect to see interesting schemes here we suppose?  Anyway, we have just realised that we have never included D-squared in our entries previously and this scheme with its possibly unintentional references to Gaga actually is more interesting in the flesh (so to speak).