Thursday 23 February 2017

Brioni, Paris

Men's suits are notoriously difficult to make interesting.  There is a probably a very fine line in between camp and masculine where installations for this type of product is concerned but with their rather abstract props in a coloured chrome finish this Italian brand dating back to 1945 has done quite an interesting job.  Well, it does get noticed.  We are guessing that the props are references to the fine tailoring and presented as giant spools of thread although there is no joined up thinking via their website so it is only a guess. 

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