Aritzia, New York

We have seen some really interesting schemes from this brand in the past although perhaps this really isn't, for whatever reason the best one from this brand right now?  We also saw the use of ropes in a repetition and gravitational format at Max Mara in the Middle East during the Summer time so fresh innovation or even a little bit of seasonal cheer is sadly lacking (we could live without the seasonal cheer of course).  In tandem with the lack of mannequin grouping (or perhaps in this case ones which appear to have all argued) this scheme could do with some TLC.

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Aritizia, New York

Icebergs are clearly one of the big trends this Winter in window schemes as we have seen quite a few around the city.  At this Canadian womens wear brand, which we had never seen before now, they have produced quite a spectacular scheme which we felt compelled to include.  A simple scheme but these guys have really made an effort to look so good and this is much appreciated (just get those mannequin groupings right though, eh?)