Sunday 13 December 2015

Aritzia, New York

We have seen some really interesting schemes from this brand in the past although perhaps this really isn't, for whatever reason the best one from this brand right now?  We also saw the use of ropes in a repetition and gravitational format at Max Mara in the Middle East during the Summer time so fresh innovation or even a little bit of seasonal cheer is sadly lacking (we could live without the seasonal cheer of course).  In tandem with the lack of mannequin grouping (or perhaps in this case ones which appear to have all argued) this scheme could do with some TLC.

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