G-Star, London

We haven't worked out the connection between the Origami and the promotion of the new pouch denim at G-Star although the way the pieces are positioned it does draw your eye to that all important aspect of these new jeans (we were trying to resist writing crotch).  Apart from this there is nothing else to comment on as their second window contains a simple line up of figures.

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G-Star, London

Forget the Bronze age and forget the Iron age.  Apparently we are now in the Plastics age, wasting 288 million tones of the stuff each year.  Unlike so many of our products, Plastics are rather more durable it seems and and what doesn't end its useful life in landfill ends its life in the sea.  With this in mind, G-Star, co-designed by Pharrell Williams have launched a new Denim collection made from re-cycled Ocean plastic.  A very worthy cause we thought and great to see this initiative receiving high profile support.

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G-Star, London

This is quite an interesting installation.  Why we hear you ask, its just a graphic isn't it?  Well, yes it is sort of, although the interesting thing about it is that it is celebrating the 10th Anniversary of the brands collaboration with Marc Newson; the Australian industrial designer.  The G-Star site of course calls him the 'most influential designer of his generation' although the key product, the reversible tour jacket, to us at least doesn't really scream, the most influential designer of a generation.  Which generation?  The moral here is just because we are told something it doesn't make it true.  Don't believe everything you are told (even by us).  Step off podium.

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G-Star Raw, London

We've noticed quite a lot of cut out graphics recently across several brands so clearly it is a key trend happening right now (although when does this never happen, really?) OK, so here's our thinking.  We do have to say that we don't not actually like what G-star have done in the slightest (and who cares what we think anyway) however wouldn't it have been just a little more interesting if the brand had adopted some fine Artist techniques such as below (we forget the name of the artist now but captured this image recently at a show here in London).  This is not to suggest of course that the brand should have copied what the artist has produced, after all that would be plagiarism and that should be given a very wide berth.  We have a hint of a narrative within the G-star window but look beyond the images and well there isn't very much else, is there?  Even flicking a few inadvertent shadowy-naughty-boy V's or a surreptitious shadow of a penis only noticed by the few would have at least given us something to be vaguely amused by or possibly offered a bit of a girlie giggle and probably a bit more social media coverage, but no, not a smidgen, non, no way Jose, nothing.  Missed opportunity possibly or is our thinking just a consequence of our malaise?

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G-Star Raw, London

We've gradually warmed to this brand; some are slow burners we suppose.  Anyway, doing their bit for recycling, G-Star have dusted off their old skeleton and wrapped it up ready for Sale time.  We did see this last year so on the one hand we would have liked to see something new, but, hey, sustainability an' all that.

G-Star Raw, London

We don't tend to see very much creativity coming from this brand although there is a kind of quiet sophistication about what they do, don't you think?  Large format graphics of course are particularly cheap to use and so many global brands adopt this position when they have so many stores and no visual merchandisers to implement their schemes. One would hope that the savings would be passed onto the customer.  G-Star product is not actually particular cheap, so we're guessing that someone somewhere is making a lot of money and a someone possibly named 'Tracy' (hypothetically of course) who works on the fitting room on a Saturday is busy hanging graphics during a quiet moment in store. Sigh.  We continue to tell it like it is.

G-Star Raw, London

Have you seen the latest scheme from G-Star Raw right now?  Interestingly we've spotted a few schemes in this suspended lengths of paper format throughout 2011 and here we have them in a symmetrical style - something which is indicative of this brand and their schemes.  Anyway, we're not sure this is the best one we've seen from these guys, although it is inoffensive and does what it does.  Its not breaking down barriers, confrontational or thought provoking, although most of the time we wish some these schemes would be a little more risque and interesting, don't you?

G-Star Raw, London

G-Star have been doing so much interesting work recently that we feel compelled to include them once again on this site.  With their new 3-D denim these guys are really being so innovative with this every day piece of merchandise, that we would like a piece of it please?  If you have a look at their site, their runway show looks incredible.  Sadly, they never invite us so we cant give you this information first hand, however from the outside looking in, it looks like the bling and belt-and-braces denim is finally on its way out and something rather more sculptural is appearing on the high street.  We may have to swing by and make a little old purchase in this store ourselves as these guys are so incredibly talented, who wouldn't want to buy into what they do, hey?