Saturday 12 February 2022

Superdry, London


We've never quite decided whether we like this brand or hate it (we don't actually hate anything).  It has had its moments in terms of cool merchandise although just like the FCUK campaign it got tired very quickly.  Anyway, we do love the props they've used in the windows here although look how many there are of them.  Additionally, tonnes and tonnes of merchandise with so many layers that it is very difficult to really see very much.  Time to edit we suspect.

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