Aishti, Middle East

Images Courtesy and Copyright Arte Vetrina Project

In celebration of the opening of the Aishti Foundation building as the new destination of Art, Food and Fashion, the latest campaign for this brand directed by Sagmeister and Walsh has been inspired by the Sea.  The models used for the campaign were photographed inside fish tanks and rooms filled with Ocean water.  The team at Arte Vetrina Project have used this as the starting point of this campaign to implement the latest window installation at the Aishti stores as seen here.

Aishti, Middle East

Images Courtesy and Copyright http://www.artevetrinaproject.it

Collaboration is absolutely key right now so its was so great to view the latest scheme at Aishti in the Middle East, created between those clever guys at Sagmeister & Walsh, Arte Vetrina Project and the brand itself.  We've been seeing a vast amount of tropical foliage around London recently, particularly in the products being showcased in conjunction with their schemes so this one is absolutely on trend right now.  Given the season difference it is particularly interesting to see how in tune these guys are with the rest of the world.

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Aizone, MIddle East

Images Courtesy and Copyright Arte Vetrina Project

We always have difficulty with finding really good Sale windows on our travels but here at Aizone, across the Middle East, those clever guys at Sagmeister and Walsh in conjunction with http://www.artevetrinaproject.it/IT/index.xhtml have woven their magic and created this phenomenal installation. Sharp angled layered paper in a repetition format highlights the crispness and detailed production of the incredible merchandise here.

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Aishti, Middle East

Images Courtesy and Copyright Arte Vetrina Project

Who knew that the middle East was looking so fantastic?  Those clever guys at Arte Vetrina Project have yet again brought enormous creativity to this brand with their LED flex Neon lighting and images from Sagmeister and Walsh.  If you happen to be passing the stores do go and take a close look.

Aishti, Middle East

Images Courtesy and Copyright www.artevetrinaproject.it 

The inspiration for this AW14 scheme has been drawn from the traditional Autumnal Orange and Golden Brown tones typical of the Northern hemisphere season.  The New York based design company Sagmeister and Walsh have been working with this brands online and graphic campaign in conjunction with those lovely guys at www.artevetrinaproject.it  We adore this time of year as the colours are simply delicious and of course it underlines the transition between each period so significantly.  We just could not imagine being placed permanently in a country where the difference is simply hot, hotter, unbearable heat although we appreciate that a lot of you who read this do.  If you happen to be around the middle eastern area then do go and check out this brand.  It really is so refreshing to view continual high standards of installation and presentation from brands beyond the usual areas in the world.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com