With an ever more digital life on the horizon its no surprise to see brands implementing this into their windows. Virtual reality and artificial intelligence will become the norm and while it is quite sad to view traditional skills slide when implementing amazing window schemes (which seems to add that personal touch) it is no doubt the future. Digital screens seem ever more present on the high street and no doubt this is set to grow. You probably dont need us to tell you this although it is worth highlighting so that we can either roll over and accept and therefore accept its inevitable homogenization of the high street or do our best to at least slow it down and keep celebrating the individuality of a brand with highly valued and talented Visual Merchandisers.
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