Kathryn Kane: Fda Display Design Student
While strolling around Edinburgh’s streets, after another day of sightseeing, I found this display in one of the shopping centres. It is for a store called ‘Joy’ and I found it an interesting way to display the products. The store has taken the display out of the window and into the shopping centre, which enables the customers to get a better look and a different perspective of the display itself. This extends the relationship between the store and customer. With a couple of simply dressed mannequins in each cage and matching accessories the store is able to interact with the customers in a new way.