Saturday, 12 March 2011

Longmire, London


Three words rocketed into our minds when we saw this scheme at Longmire - WTF?  Who did this?  We don't know much about this brand at all as it seems to have sprung up behind the hoarding of one of the jewellers clearly having a security vault botoxed - you know the one that was raided about 18 months ago and usually has big beefy men in very,very tight suits perched outside and with wires coming out of their ears?  Now, if that's not a deterrent to come inside to have a look at the merchandise, what is?  Just don't turn up on a motorbike with a baseball bat and latex make-up if you are expecting to get through the doors there.  Anyway, we came across these luminous Tulips the other day as they glowed across Bond st. like a scene from E.T. or Close Encounters......  In a way, this is not a bad thing at all, however, we just feel that the pieces themselves could have been an awful lot better.  It never ceases to amaze us how some luxury brands seem to churn out such hideous motifs in their windows.  There really is a knack to this, although thankfully, it is one knack which we have no desire to learn.  

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