Chloe, New York

We tend to fall in and out of love with this brands' windows.  Occasionally we see some incredibly thoughtful schemes which really punch where it hurts and then they seem to revert back to motifs.  Playing cards are rather overdone we feel and while of course this is a super quality installation we aren't so keen on the lack of design.  Does it matter to anyone else?  Probably not.  

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Chloe, Paris

This was a very tricky scheme to capture given the amount of reflective surfaces and trying our best not to be included in the images ourselves.  We could see this scheme in the distance opposite Chanel and what is so hard to appreciate here is the movement of the reflections as the passerby, well, literally walks by.  You can see in the image above flashes of Orange as someone happened to walk by just as we captured this and as they did their image was abstracted and spun around this structure.  This is so incredibly simple but of course superbly produced.

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Chloe, Paris

Isn't this scheme at Chloe beautifully simple?  We love the product handling dynamic here of Gravity demonstrated so well and presented almost like an art gallery space - stunning.  In our book published later this year by Bloomsbury we explore a whole range of dynamics which you can apply to your retail space very simply in order to achieve this type of quality which is always such a pleasure to view.  We always gave Chloe a cursory glance previously but it really does shine on the high street and very worthy or a second look.

Chloe Exhibition, Paris

Images Courtesy and Copyright La Rosa

Celebrating 60 years in the biz, the incredible Fashion House Chloe has recently launched this must-see exhibition at the Plais de Tokyo in Paris.  Sadly we wont have the opportunity to see it for ourselves and would you believe.....apparently its free...!  What more could you ask for, eh?  So get ya'self on the Eurostar, go and have a look then let us know all about it?  The exhibition called 'Chloe Attitudes' is open until November 18th.  (Mannequins are supplied by La Rosa http://www.larosaitaly.com )