Sunday, 4 March 2012

Diane Von Furstenberg, London


Dear VM God, please help this window scheme at DVF, London.  We're not massive fans of the merchandise although there clearly is a market for this stuff, but the scheme?  We are shuddering as we type....at least clean the finger prints on the face mirrors guys?   The scheme is confused, manic and while this is a very difficult space to work in, something simple would work particularly well.  Save the creative schemes for your store in the Meatpacking district in NYC where you have more space to be wonderfully creative?   This isn't working.........we're just telling it like it is.

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