H&M, London

The guys at H&M clearly work really hard to achieve some level of differentiation in their stores presentation which is always really, really appreciated.  While on their sustainability theme, different to their first scheme ( but happening at the same time as their paper foliage scheme) here they've used this large graphic in a symmetrical format.  

H&M, London

Wow, we haven't seen paper formed like this since Bergdorf's in 2000 and Chanel in or around Summer 2007 and looks cool, eh?  What is particularly interesting is how so many retailers have conveniently forgotten that funny old fangled notion of sustainability.  Here at H&M they are screaming louder than everyone right now and back on the wagon leading the way.  The best part is that the next nearest store has a completely different scheme to this one albeit seducing us with their sustainable fashion.  Lets hope all that paper gets recycled though, eh?  

H&M, London

We wouldn't like to say we told you so.........but there ya go......Polaroids are clearly on trend right now.  Here at H&M along Regent street, these guys have amazingly huge windows spaces with wonderfully dressed mannequins surrounded by hundreds (or thousands?) or Polaroids - and therefore in a repetition format.  We do like what H&M are doing at the moment, particularly at the flagships so we're  always swinging by to find out what they are up to.  Anyway, another little winner of a scheme we think.

H & M, London

The beginning of Fashion week has certainly generated a lot of excitement amongst the retailers around town right now.  Thankfully H&M haven't simply applied a vinyl to the fenestration like most, and here we have these fantastic out sized letters screaming the launch of Fashion Week.  These guys are doing such exciting stuff, don't you think?  For a mid range retailer they are working so hard to create a fun and exciting environment for us to shop in and entice us in and we really do want to take a closer look.  Great product, beautifully presented how could we not want to shop here?.    

H & M, London

........and...if one scheme wasn't enough, these guys have gone the extra mile and produced another scheme.  We are really warming to this brand and how they are working so hard to entertain, engage and produce yet another scheme based on the Olympics. We're wondering if their other stores have additional Olympic based schemes around town right now?

H & M, London

We've seen these Hans Belmar (Death and the Doll) references around quite a few times recently, either at Mango here in London and various stores in New York too.  We have to admit that the guys here have got it absolutely right (whatever that means) in terms of their scheme here at H and M and how cool does this look?  This trend seems to have begun last Summer with the launch of Jessie J's video for her hit single 'Price Tag' - maybe? 

H and M, Las Vegas

If you do happen to go and watch the animatronics show at Caesars Palace, do go and check out H and M.  How cool is this store - we even had to make a video of it as we were so impressed with the video wall, the suspended mannequins and disco balls and the flashing lights on the back wall - all of these elements cant be appreciated through still images so we've included our video here too for you to view.

http://youtu.be/7-fWGHn8qiM  

H and M, London

End of another promotion......money in the till......job done.