Wednesday, 31 October 2012

Mulberry, London

Mulberry have been really rocking the out sized props recently at their  store along Bond Street here in London's Luxe Zone.  This scheme is in support of Tim Walker's new book Story Teller.  We haven't seen it yet, but we're sure if this brand is supporting it, it must be a corker.  Oh, just do a 'google' if you're not sure.

Tuesday, 30 October 2012

Armani, London

We really want to love these windows at Armani although we only really just quite like them.  We love the colours used here however which aren't really captured particularly well in our images, but they do actually look very good.  The rest of it of course is as dull as dish water but then that's mass globalisation for you.  We're just telling it like it is...........

Monday, 29 October 2012

Zara, London

Wow, have you seen the latest installation at Zara right now?  We love the use of these artists palettes at their Bond Street / Oxford street site. Another great scheme from this incredible brand.

Sunday, 28 October 2012

H&M, London

We wouldn't like to say we told you so.........but there ya go......Polaroids are clearly on trend right now.  Here at H&M along Regent street, these guys have amazingly huge windows spaces with wonderfully dressed mannequins surrounded by hundreds (or thousands?) or Polaroids - and therefore in a repetition format.  We do like what H&M are doing at the moment, particularly at the flagships so we're  always swinging by to find out what they are up to.  Anyway, another little winner of a scheme we think.

Saturday, 27 October 2012

Jaegar, London

We've been seeing an awful lot of Polaroids around town at the moment in all sorts of varieties.  Big one, small ones and some as big as your head (we seemed to have somehow slipped into the lyrics of the song I've got a lovely bunch of coconuts for some reason........?) Anyway, here at Jaegar, known for their Uber quality and historical longevity we have a perfectly produced installation advertising their Boutique.  Here also, incidentally they are celebrating wool week too.

Friday, 26 October 2012

G Star Raw, London

Wow, this is an interesting scheme at G-Star.  There appears to be a bit of a space theme going on around town right now, but this could be the Neil Armstrong legacy from a few months ago.  Anyway, how cool is G-star looking and we love it.  Do we really need to describe it?

Thursday, 25 October 2012

American Apparel, London

We received quite a pleading e-mail message from this company quite a while ago requesting that we remove our comments on a previous installation as they found it so critical.  We duly did of course out of the kindness of our lil 'ole 'earts, although we didn't think it was that harsh.  However........ we were drawn into this store again because of the hilarity of its awfulness.  WTF is going on here?  We were rather compelled to unleash the Visual Merchandising beast;  while we know that the shop fit is dreadfully cheap anyway and that their standards are worse than any 'value' retailer surely for a global brand there would be some standards in place?  So come on guys, shape up, this undermines the integrity of our industry.

Wednesday, 24 October 2012

Desigual, London

Desigual just keep on amusing and entertaining us and we love it.  We're beginning to see more and more sophisticated technology being introduced into store windows and this is clearly the future and where things are headed.  Here we not only have movement but also sound being pumped from this scheme.  It wont be long before everything becomes virtual but in the meantime we can enjoy the visual merchandising skills being employed, not only to sell to us (which of course is the point) but entertain along the way.  Great stuff.

Tuesday, 23 October 2012

Topshop, London

The guys at Topshop always do such brilliant windows, don't you think?  Here we have a couple of images, one celebrating Wool Week in conjunction with the various other retailers around town but also their main Oxford Street windows (which we used to call window 9 back in the days that we spent in scorching heat dressing these ourselves - yes, just like a whole range of industry visual merchandisers, we worked here too, once).  But anyway, you've gotta love what these guys do and its no wonder there are queues out at the door almost daily.  Its fun, young and the envy of retailers around the globe.

Monday, 22 October 2012

Fenwicks, London

Wow, isn't Fenwicks looking incredibly cool....!  We pass this  store along Bond street almost daily and usually exhale a sigh of 'we-really-wish-this-prime-location-store-would-do-something-interesting'.  But wow, we love their current look and please, please, please keep this coming guys,  You look amazing, dynamic and we will keep coming back to see what you do next.  Fantastic.

Sunday, 21 October 2012

Tory Burch, London

The brand Tory Burch sadly don't really do anything revolutionary although what they do produce is of excellent quality of course.  The only thing that drew us in here was their interesting background.  We do like a bit of laser cutting.

Saturday, 20 October 2012

Burberry, London

With the new Burberry store opening just a few 100 metres away from this Bond street site, its been interesting to watch what this store are doing.  We've honed in on a tiny detail here; the watches on these tripod stands.  We love this spinning merchandise with their magnifying glasses which add an interesting movement to this installation.  It would be great to see more though, beyond the Black and Beige?

Friday, 19 October 2012

Hobbs, London

We rarely include the brand Hobbs on this site and this is a shame.  We really  want this brand to look good but we always struggle to say something nice about them.  The lighting here is cheap, yet expensive to run and bleaches everything; the scheme we've also already seen at Prada, Banana and Primark approximately two years ago.   Sigh.  Clearly the brand are spending the least possible on their Visual Merchandising even on their flagship store along Regent Street.  Some re-alignment of funds would do this brand a massive favour.

Thursday, 18 October 2012

Hackett, London

We do love what Hackett produce as there is a certain quality here that we don't often see in menswear presentations.  The tiniest details are always considered, beautiful product presentation and all round good fun.  Menswear is so difficult to get right.  Borderline camp and flamboyant and it alienates a majority of customers, too straight-laced and we're all bored to tears.  Striking just in between takes a lot of thought and these guys just do it so well, don't you think?

Wednesday, 17 October 2012

Kangan Institute, Australia

Its not often that we include entries from our friends in Australia.  We want to celebrate what our fantastic colleagues and in particular, their students are doing on the other side of the world from us and we are enormously grateful to our wonderful friend Ron Watkins for sharing this. 
Just to set the scene.......and Ron wont thank me for saying this.......but both he and I have waxed lyrical for many hours over far too many beverages (possibly tea and coffee) in countries alien to us both while putting the Visual Merchandising world to rights........and then forgetting the whole thing until the next time (but we know you wont tell anyone....will you?).  What is important here is the friendship, the networks being knitted together and the connections being made and this is proving life long; these have stretched across the globe and the years and made it ever smaller and the network ever better.  Why is this kind of journey always frowned upon?  Isn't it so interesting that we in our industry, wherever we are in the world seem to gravitate towards each other and just make things work against all the odds?  Our fantastic and sadly missed friend Professor Knoth from LIM in NYC and us used to laugh, banter and mind storm so many ideas  on a daily basis via e-mail and skype even with the enormous time delay between London and New York that we could never resist saying no to a new idea or concept that he threw our way; we were compelled; it is just a terrible shame that he is no longer with us.  Part of his legacy was giving us the manuscript of his book about the legendary (display artist) Visual Merchandiser Lester Gaba and his constant companion the plaster mannequin Cynthia (who he took to the cinema and theatre and on bus rides around New York, then at the end of the evening wrapped her up in a velvet bag until she......well, the first bit is funny and then it becomes a smidgen bit creepy....however our lips are sealed) 


Anyway, the realisation has just struck us that we may now have to make a fly-on-the-wall documentary about how we came to have the manuscript and then complete it. Possibly narrated by Sue Johnston or Kathy's Burke or Tyson? Or, whats-her-face who used to be in Neighbours? Of course we wouldn't possibly want to put that 'out there' would we? And suggest a lucrative TV contract? Possibly Hollywood?
But, anyway, we need to celebrate the here and now, and in particular the future, cool are these guys? These amazing students from the Kangan Institute in Australia have created this fantastic installation. The time-lapse video is brilliant.......just watch and be amazed at the future Visual Merchandisers from the other side of the world (from us at least) who may be closer to you than you realise very soon......just watch this space.........Australian Visual Merchandising is clearly rocking and we love it...!  Well done guys and thank you for sharing this.  One day we will swing by your institute and share the London Love.....;o) 

Tuesday, 16 October 2012

Cos, London

We've been following Cos for a while now and we are rather impressed with their gradual creative development.  The reason for this is that this is such a difficult brand to work with as it really didn't have a personality at all.  We don't think that the brand will mind us saying this but if there was a personality going, they would have had it.  Its been like one of those distant cousins from Zara or Desigual.  The cousins have been trawling the West End theatres and poor old Cos has been treading the boards in Suburbia.  However, bit by bit this brand is glowing bigger and brighter and we love where they are coming from.  The big stars have had their day and this one is polishing itself for bigger and better things.  In the meantime.....un-subscribe it you want to because we're just telling it like it is and it costs you nothing - value indeed.

Monday, 15 October 2012

Tods, London

Wow, we love the luxury of the latest Tods scheme.  We don't often find mannequins in their schemes so this is quite unusual and this kind of 'bar' scheme oozes quality, don't you think?  The use of the copper leaf wall and copper finished stools are also just delicious. 

Sunday, 14 October 2012

Moschino, London

There is a certain talent in being able to produce such unashamedly vulgar work, don't you think?  We are always stunned by what the team at Moschino produces and while we love the out sized stuff, the quality is not always here and more often than not we are left quite staggered that a brand would do this to itself.  Still, it clearly works for this brand and they're obviously not going to change any day soon, but we are always left with the feeling of wtf?

Saturday, 13 October 2012

Pal Zileri, London

We only ever give this brand a cursory glance, but the below did stop us in our tracks.  Shockingly bad manipulation of an ill fitted jacket.  Of course this type of technique (although not this obvious) is typical in this industry particularly with cheap clothing which have to be 'worked'; and this is accepted as the norm.  However, along the luxury mile (ish) of Bond street we wouldn't expect to see this so obviously positioned.  Dreadfully poor presentation.

Friday, 12 October 2012

VM and Display Awards, 2012

If you were at the fantastic awards last week then you may recognise yourself here. What a glamorous night, eh? London's finest from the world of Visual Merchandising and Retail Display in the UK and beyond came to celebrate the awards given to the best in our industry. A wonderful evening had by all
Please note that if you are receiving this by e-mail you will need to visit in order to view this article.

Thursday, 11 October 2012

Banana Republic, London

We've ranted just a 'smidge' this week and perhaps we have been just a little bit too grumpy; its probably the weather. So......we've decided to cheer ourselves up and go an take a look at the new installation at Banana Republic.  Out sized props are always good fun so this is a little winner of scheme on that front at their site on Regent street.  The NYC cityscape and a promotion too...;o)  Still, the fabric props are well made and good fun and....just look at this vibrant Yellow. 

Wednesday, 10 October 2012

Victorinox Brand Damage, London

These poor little guys are being used completely for our entertainment and in order to promote a product.  Plastic, metal and leather (?) in an environment which is so incredibly sensitive to these poor fellas.  We are absolutely appalled.  We photographed this just a few hours ago and want to communicate how obnoxious some brands can be in order to communicate a message.  Victori-obnoxious re-home these little boys and be rather more creative and original?

Tuesday, 9 October 2012

Bally, London

Bally are taking such an interesting direction and we love this new installation that we spotted a couple of weeks ago.  Laser cut materials are clearly on trend right now as we've seen similar links at places such as Tory Burch.  Anyway, the colours and tones are wonderful, the craftsmanship is incredible, but what is it with this fricking goat again?  Come on guys drop this goat fetish; it looks dreadful, appears to have nothing to do with the brand? (unless you tell us otherwise) and completely jars with this installation.  We're guessing this is the influence of the dead hand of marketing and PR interfering again with the creativity of the Visual Merchandising department just so that they can tick a box.  OK, box ticked, get it out now?

Monday, 8 October 2012

Victorinox, London

It is very rare indeed to see live animals in retail store windows in the 21st Century.  Sure in China this is a common occurrence, but then regulations are rather more archaic and sensitivity to animals' well being is often seriously overlooked.  Thankfully as we are now in the Autumn season, sunlight is rather lacking here in London (window spaces become very hot in sunlight), however this doesn't excuse the use of live exotic fish (which are particularly sensitive) in a tank in a window on Bond street here in London with several metallic watches placed around them.  Down right cruel and unnecessary - no matter what the brand may tell us.  While we anticipate a lil 'ole e-mail explanation from Victorinox's PR and / or marketing departments sometime soon (as we often do from so many brands), the bottom line is guys that you are being cruel to animals in the UK for the sake of a product promotion and this is not acceptable.  This is an easy, obvious and unoriginal solution to demonstrate a products qualities.  If the company were truly creative the use of live exotic fish would not be necessary.
Ultimately, if we say nothing then who will?  No-one.  We also expect to see this scheme removed as a matter of urgency...............we're watching and waiting Victorinox.

Incidentally, the finish is also awful.

Sunday, 7 October 2012

Brooks Brothers, London

It must be that back to school time.  We love the humour and the St. Trinians-esq references to those now seemingly halcyon days of yesteryear.  Its a long time since we left school (only to return to it years later..! and yes, we still get that Sunday night feeling)  Anyway, with all the typical references placed here amongst the 'preppy' look that this brand appear to ooze, this is great fun and communicates to a wider audience.  Job done.

Saturday, 6 October 2012

VM and Display Awards, 2012

Image Courtesy and Copyright Lara Balbaligo

Congratulations to all of the winners at the VM & Display Awards, 2012.  A wonderful and great fun evening had by all.

Friday, 5 October 2012

Armani, London

We pass these windows quite frequently and rarely stop to take a closer look as usually what is presented is so incredibly dull.  However, we do love this multi-layered image placed here to support the product.  We aren't doing somersaults or cartwheels over the mannequins that the brand has chosen to use to present their product and they are literally always placed in the same positions.  Still, womens wear products look incredible even if menswear doesn't; but cool graphic anyway.

Thursday, 4 October 2012

Smythson, London

Smythson are clearly working incredibly hard to turn their windows around and we have to say, these do look very cool.  We adore the video on the screen here with the White liquid being poured into the product and spilling over - great fun;  and the colours here are quite superb.  There are few tweaks that we would have added, such as not having such a clunky big box to contain it all and the plinths are a little oddly placed.  However, when seen with your own eyes this does actually work very well and does make the product look very desirable.

Related Posts Plugin for WordPress, Blogger...