It must be that back to school time. We love the humour and the St. Trinians-esq references to those now seemingly halcyon days of yesteryear. Its a long time since we left school (only to return to it years later..! and yes, we still get that Sunday night feeling) Anyway, with all the typical references placed here amongst the 'preppy' look that this brand appear to ooze, this is great fun and communicates to a wider audience. Job done.