Museum of Branding, Packaging and Advertising

I recorded this while on a recent visit to the Museum of Branding, Packaging and Advertising here in London, although I cant actually remember what this 'thing' is is called. Essentially it is a concertinaed structure which is viewed through a tiny reveal at the front of the structure which gives the impression of a 'scene' through a space - if that makes sense. The reason I have recorded this is because I thought it was an incredible concept for a commercial space. Unfortunately the images are not very clear due to the nature of how it is viewed, however as commercial spaces, by their very nature are transitory (or at least should be) I thought this was an innovative and useful way of changing the space without the enormous cost of a re-build or re-fit?

Museum of Brands Packaging and Advertising

The Museum of Brands, Packaging and Advertising is absolutely one of my favourite small Museums in London. The Robert Opie collection I believe consists of around 12,000 items. What is so interesting here is that one is able to view long forgotten items and ones that you never knew existed..! Toothpaste in ceramic jars, tiny bottles of perfume from the reign of Queen Victoria, right up until the present time. There are numerous items to kick start ideas for product presentation and commercial interiors, from eras that no-one is left to remember. One of my favourite cases contains bottles and containers of contemporary brands through a kind of metamorphosis over time. What always amuses me is that the medicine and 'health' product containers have become smaller while the boxes of chocolates and other consumables have become bigger - an amazing indication of the sign of our times.