Thursday, 17 June 2010

Daks, London


I have to confess that I am really struggling to talk about this scheme at Daks along Bond St. here in London. I really want to be positive about it but I just cant think of very much to say. Is this a good thing? Possibly or maybe probably not? I have had these images collected and gathered in my archives for several weeks now and I keep returning to the store each week to see if there is anything that I have missed? OK, well the merchandise has changed but the context remains the same. It looks, to me, at least, a little Burberry-esque in its design and execution but that's it really. I know this brand can do better, perhaps budgets are tight? How knows? In the mean time......creative team please at least straighten your base plates.


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