Thursday, 25 June 2009

Deconstructing the Presentation - Penhaligon

As a shopper, we will, perhaps not necessarily think about how the product is presented to us, unless of course it is badly presented. But if product is presented well we probably wont even think about it. Taking, just one store window what I have attempted to do is to reveal the 'Presentation Dynamics' - well some - that could be seen in this store window of Penhaligon. What we have here is an example of the Pyramid structure used by retailers which is used significantly for this type of product (although far from exclusively) We have examples of Repetition of the Pyramidal format with the background a repetition of the same graphic, with vinyl placed on the glass of letter form and cartoon-like accessories. There are of course references to the History of the company in the form of an old photograph hung in a gilt frame. Whether this is an actual original Penhaligon store is not clear - these things can be 'suggested' to give the impression that this is a reliable-old-time and historical store. (this is not of course to say that it isn't)

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