Moss Bros, London

Further along Regent st. and as part of the RIBA windows project is the scheme at Moss Bros by AY Architects.  This fantastic structure based on the herringbone stitch with references to the heritage of the brand is pretty impressive.  The play on light and shadows is also very interesting.  We visited the interior of the space on a sunny day to view the impact of the day light as well as these night time shots and this scheme does work incredibly well.  Its a bit of a shame that the rest of the store is so dull really and filled with very dodgy mannequins, particularly when these windows look so fantastic.

Moss Bros, London

When did Moss Bros get cool?  Well, about a week ago to be exact.  We didn't think we would ever include this brand on this site as we do attempt to seek out the creative and interesting rather than act as brands' free PR, however, we are quite mesmerised at this 'extreme makeover' at the store along Regent st.  As part of the Regents st. Windows project, Moss Bros have been preened and plucked into shape by Architects Delevendahl Martin who's installation is intended to 'distort the perception of depth and perspective as viewed from the street'.  This really is a remarkable transformation for a brand which is usually so lame  on the visual front thats its painful to look at while rushing by. We can only hope that the purse string holders in the finance deparment at this brand will slip into underwear that is a little less restricting, unclench their very tight buttocks and release the funds to continue with such an exciting approach.  We know you guys read this stuff, this is a remarkable change, and we really hope to see more.  Will we?