Emilio Pucci, London

It's been quite a while since we included this brand although this magnificent Blue lighting drew us in.  While Pucci don't always produce huge narratives in their windows (at least not here in London) they do however make some effort to create something interesting in their window spaces.  Currently paper windmills in various colours have been applied in a repetition format.

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Emilio Pucci, London

Its been ages since we included this brand and we cant quite recall actually capturing their London store previously.  With a huge nod to what currently feels like an elusive holiday season here in freezing cold and snowy blighty the brand have included a hint of a swimming pool and a lush green / graphic backdrop.

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Pucci, London

Pucci don't often do very spectacular window schemes (this isn't one of them either) but we did love the initiative of the Cities of the World pieces being sold at their store along Sloane street.  Once there is an exhibition at either the Met in NYC, the V&A here in London or at Les Art Decortifs in Paris these pieces will become collectors items.  Grab one while you can and if you don't wear it then frame it as they are beautiful anyway.

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Emilio Pucci, New York

Stacks of coloured boxes with what we image are references to all of the sites where Pucci have stores are contained within this scheme at their store along Madison avenue.  Gorgeous colours although maybe not really that exciting given the brand and the fantastic work they do?  The boxes of course are placed in a pyramidal format as per the usual product handling dynamic.

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