Saturday, 11 April 2015

Coach, London

We weren't entirely sure what this scheme was about although it does make sense when you see the movie on their website.  With the launch of their SS15 collection, A Journey Across America, while the car 'bits' seemed initially a little arbitrary, they have actually referenced to the sense of journey and travel in a rather more abstract way which leads us to that penny dropping moment.  Thankfully no Route 66 signs to be seen anywhere.

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