I do enjoy going to view this brand on occasions. Not every occasion however, as it always feels like a very unfriendly brand (unlike its gorgeous sister Anthropologie, but then they don't do menswear, so whats the use?). I've taken these images almost in a two or one finger(s) up (depending on where you are reading this) to the brand. Maybe that's what they want that? Anyway, I do love to go and have a look nonetheless and see what these guys are doing as I do enjoy their commercial spaces and the visual interest that they create. The merchandise however is the usual club wear so give me All Saints any day. How many knitted hats, tea shirts, Far-Eastern-manufactured-looking-gimmicky-products and pairs of straight leg jeans does someone actually want, right? And and the stuff is hardly massluxe even if the price tag is. But anyway, I love the creative and clubby atmosphere. If that's what Urban Outfitters want.....that's what they've got. But, pseudo brand heritage? Oh who cares......I only ever just go and look and never spend money here anyway, do you?