Saturday 31 July 2010

Lalique Haviland, London


I felt that perhaps I was a little hard hitting with my comments of the previous scheme here at Lalique along Conduit st. here in London. On reflection, maybe I needed to tell it like it really was, as the reaction from so many of you was far more frank and to the point than I was. I am concerned about this store and their presentation. For a brand that has such a rich history and is high profile at least to those who like this stuff, I am really surprised that they produce such poor quality presentation and although I personally would not buy this stuff, I find myself feeling even less like I would buy it, if that's possible? The presentation here of the mechandise has been placed on a faux mossy background, however, hardly any of the product has been lit and most of it is flat on the base of the window, therefore none of it can actually be viewed. The lighting is not even focused on the product and from the image below is in fact lighting an area of fake moss (right hand side of image below). I am exhaling a huge sigh of boredom even as I write this as surely someone within this company actually cares? Perhaps not and maybe there is some internal drama within the company that is preventing anything actually happening...I'm speculating of course (or am I?) however the fact remains that the presentation here is laughable and although I am embarrassed to say that, this company really do need to get a grip and sort out their presentation or this store will just become another dreadful multiple Coffee house filled by a company whose name I cannot bring myself to type but sounds like 'far' and ends with the slang term for American dollars.


Friday 30 July 2010

Liberty, London


Lots of scarves...! Halstuch...! echarpes..! However you wish to translate this (although my translation may be wrong but you get the giste) there are lots of them here at Liberty in London. Yet again the team have produced the most amazing scheme based around just a few items. I adore the schemes here at this store and stand mesmerised by the teams ingenuity and creativity. As always with this store, these guys need much bigger windows in order to shine even brighter. While this is hardly going to happen we sadly have to make do with these tiny spaces that contain creativity that's ready to burst out on to the street. The bohemian feel to this scheme with some vintage figures displaying the merchandise couldn't be more appropriate. After what seems like months of Sale schemes and the recession which has gone on longer than we care to remember, this truly is a refreshing site. Many thanks guys.



Thursday 29 July 2010

Hackett, London


I was really pleased to see this interesting scheme at Hackett (along Sloane St.) here in London. Unfortunately it doesn't photograph as well as it looks, and although Hackett have used a similar scheme to the one at Tory Burom in the Meatpacking district of New York last December and therefore is not actually original, it does work very well. Vintage books, pages and images have been deftly placed to form the back ground to this installation. While the vinyl on the glass here does appear rather too much in the images, it does actually seem to work rather well in reality. The dressing is handled very well and the use of bust forms with articulated arms and hands in a dark wood finish looks superb. I may just swing by when the store is open to take a closer look. There is of course the obligatory use of stacked vintage suitcases we can see everywhere right now, and the smaller showcase windows are a little stacked to the rafters for my preference, but it is refreshing to see this company continue to produce interesting schemes none-the-less.




Wednesday 28 July 2010

Cos, London


Having now viewed the Masion Martin Margiela exhibition at Somerset House here in London on three separate occasions (only because I felt so inspired by it) I am guessing that the creative's at Cos did also? Here, the essence of Margiela has been captured within at least one of its windows with the overall use of White paint, furniture used as if to place the merchandise on a pedestal and a White fabric backdrop. I'm not quite sure how I feel about this scheme, although if anything I do feel that it does pale a little by comparison to the Margiela exhibition (if indeed it has been 'inspired' by it). I have seen the use of all White schemes on many occasions on my travels and if anything I think I would have used all White merchandise with at least one item of colour to act as a focal point, or continued with the tones used on the rail, pulled those chairs together so that they didn't look like they were just filling a gap in the space, or that the budget had run out and they had no money to buy the obligatory emulsioned stacked suitcases that seem so rife around town right now. Anyway, it is a step in a direction but perhaps it just needs to be a little more informed? I am pleased however that Cos didn't place a White moped or bicycle in here as every other 'multiple' in their flagship stores seem to be feeling this need.



Tuesday 27 July 2010

Puma, London


I rarely cover Sports Brands here on this site, probably because of my life long lack of interest in Sport I guess - both watching and taking part. I always hated being forced by some naff 1970's Sports Nazi in a Green Nylon tracksuit, as a skinny eleven year old, to play rugby in the freezing cold, icy, muddy playing field in the middle of no where just because they enjoyed it - I must confess I had a lot of 'illnesses' in those years too just to get out of having to freeze myself in my secondhand Rugby kit which was a charitable hand-me-down with lots of rips and holes in it that at least made me look like I had played lots. I never quite got the hang of the game and am quite relieved not to have either having preferred the civilised environment of the Art studio in which to practice for my future glamorous career and create beautiful things. Naturally, I'm still waiting for the glamorous part to happen but creating beautiful things is fine for now. Anyway, Puma here along Carnaby street was one scheme to record and which didn't send me back shuddering to those muddy playing fields of the 1970's. I am not a huge fan of Sale schemes but this one has actually been produced very well. Even in its simplicity. Paint tins have been placed in a pyramidal format with the backdrop printed with Sale in front of which two mannequins have been placed. Not the most jaw dropping stuff, but it does what it says on the tin - no pun intended.


Monday 26 July 2010

The Sting, London


The newly opened Dutch owned brand store 'The Sting' launched here recently in London right on the high profile corner of Piccadilly Circus. Those of us who have been shopping here for eons will remember this as Tower Records. We always met up outside Tower Records on a Saturday night before venturing into the dubious bars of Soho, religiously. Anyway, in its latter years it was reincarnated as the Virgin megastore and then the oddly named Zavvi. My first impression from their window scheme was that this looked really promising. The scheme is strong and as a launch, I'm sure they must have hired every available stylist in town. Anyway, as a collection of brands each of the windows has a slightly differing variation on the same theme with a Union Jack backdrop. I did have a sneak review into the store while it was closed and sadly it does appear like just about every other 'multiple' on the high street, and this is a shame. Mounds of t-shirts, Jeans and shirts on low level plinths piled high, wardrobes and so on. The decor reflects the usual tourist stuff we have seen along Carnaby street forever. It will be interesting to see if these guys can maintain the standards they have set in the windows as time goes by. I am guessing it will all just blend into the blandness of the other stores at this end of Piccadilly, but we may be surprised. It really is a shame however that we have yet another store peddling this cheap mass produced stuff and further saturating the high street. This is not what London is about. But very good presentation none the less.


Sunday 25 July 2010

Penhaligon's, London


I know very little about this brand other than what is available on their website. I know that the product is beautiful quality and packaged exquisitely however I am not sure that this is reflected in the presentation? While viewing the latest scheme in one of their London store's I could help feeling that this scheme doesn't communicate the luxurious feeling that the rest of this brand simply oozes. I'm all for cardboard engineering in the right retailer but really not at this level. Cardboard hot air balloons are placed as if carrying the product with a Blue and White Gingham fabric covered floor. It does of course say Summer and reminisces about picnics etc. etc., but perhaps this could have been produced in a much more aspirational and sophisticated way?



Saturday 24 July 2010

Juicy Couture, London


Juicy Couture is probably one of the more exciting 'multiples' here in London right now. I am struggling to find new schemes here in the city at the moment to share with you as Sale seems to be dragging on for weeks and weeks. Although this is not Juicy's best scheme, what they do seem to do well is to keep up with current trends even in their simplest schemes. Stacked suitcases in store windows are rife right now with just about every retailer following the trend. The Antiques markets around town must be making a small profit. Anyway, with their signature White glossy mannequins and their stack of suitcases Juicy present us with a quality presentation. Its not the most exciting, but its there. Lets look forward to the next installation.



Friday 23 July 2010

Gucci, London


Gucci's current scheme here in London is of course always such superb quality. Dull, but superb quality nonetheless. What this company do so well is perfect presentation that oozes luxury. One can even smell the store along the street. It is however, I feel, quite boring. Yes, they dress well, yes they use the best photographers, yes they present everything to minute detail, but its the same old stuff over and over again. Large format graphic (albeit in this case a leticular - which those of you who are not aware of what this is, its essentially two images in one which as you move around it changes and gives the illusion of depth - hmmmmmm). It differs very little from their previous scheme which was exactly the same format only using Black and White images of their old / original stores. Innovative stuff hey? I love the quality of this brand but they seem to have lost the edge they once had, which they then found again, and then lost it. Of course they have their core customers who will always buy this stuff and the ones who aspire to be able to buy it. In the meantime, I just can't help yawning.



Thursday 22 July 2010

Welsh and Jefferies, London


I find it quite distressing to see people cry, don't you? The pain and anguish some people suffer I simply find so unbearable that I just cant stand to view that kind of spectacle. Whenever I see this type of retail environment the same emotions are raised. Is this a cry for help? or is this a retailer who has either given up and just doesn't care or one which simply doesn't know where to go? Here along Savile Row is Welsh and Jefferies. Armed forces tailor to the Prince of Wales. OK, perhaps we don't care about the latter half of that last sentence. This company is part of a national institution but it appears to be a part of the last centuries institution that are either dead and buried or just simply buried (and in some cases possibly dug up again) and where this company is concerned, we seem to have already built the mausoleum for it. This store is just a project waiting to happen. I am, in a way embarrassed to show this kind of company here. I also feel that I need to tell it like it is and communicate how dreadful we are sometimes with our visual presentation, while also ironically so cutting edge and aspirational, and this kind of stuff still exists. It does at least only for now.



Wednesday 21 July 2010

Paul Smith, London


Do you ever visit a handbag in a store window or a pair of shoes? I know a lot of my female friends do and find themselves virtually licking the glass willing them onto either their feet or arms. I feel the same thing about 'Home' stuff. OK, well I have the usual dark wooden floorboards oozing that ostentatious poverty look and absolutely gorgeous leather upholstered furniture that I sink into at the end of a hard days work. Well, why work if one cant enjoy sinking into gorgeous furniture, gorgeous baths and enjoying fabulous food, hey? Whenever I travel to NYC I spend hours at ABC just licking everything in wonder and desire. OK, well maybe my budget is more Crate and Barrel if I'm honest, but one can at least aspire to beautiful things. Don't get me wrong, I'm not materialistic, but surrounding oneself with beautiful things is one of life's pleasures, isn't it? I love this Paul Smith Home store here in London. It is way out of my price range, but looking is free at least. If you have a spare £2,900 for this shell covered dolls house (marked down from £4,200) or the 'Love too' silk wall hanging for £1515.00 then swing by and make the purchase. Just let me know where this stuff is going so that I can swing by to yours and lick the glass there too.



Tuesday 20 July 2010

Ralph Lauren, London


I must admit, that I am not a huge fan of this brand. They have never hurt me, so I have no agenda, but I just don't warm to the concept. Having said that, they do do some wonderful stuff and the Parisian store is absolutely incredibly exciting. However, all of a sudden on seeing the new concept here in London it reminded me again how talented the creative team are here and wanted to share it with you. I absolutely loved this Uber glamorous concept which reminds me of some kind of amazingly glossy photo shoot - that I sadly never went too. Anyway, beyond the perpetual use of the Yasmin Le Bon mannequins which as you know bore me to tears, this is flawless presentation. This team always do such impeccable presentation. In the meantime, I guess Yasmin is working the floor and waiting for a potential suitor to pick up her purse? Hmmm. I actually like this, but having a feeling this is not deliberately RL?



Monday 19 July 2010

Lalique Haviland, London


I really want to love this concept, as it is such a brave move for what always appears to me at least as quite a 'dull' brand. It is refreshing to see them do something completely different although perhaps the direction is not quite the right one? A mannequin has been placed in the window covered in a 'taped' version of the vinyl placed on the fenestration. This in itself is fine, although on closer inspection the tape has been applied very naively and is torn in places too. A piece of Lalique has been placed on its head a la Lady Gaga stylee which is fun, but just doesn't work. There is also a torso of a another figure placed with plastic chains as if reigning in the Lalique dog figures although the arms are placed in a position which mannequin arms are not meant to be and this rather jars. I really do enjoy what this brand are trying to achieve although this window is perhaps representative of a mock-up of a concept before the real bucks (or in this case Euro) are spent, however presented as the final concept, albeit Sale - Ouch. I would be worried if I were reading this at Lalique head office. Great initial concept, but just all so wrong and the brand damage is here for all to see. That must hurt.


Sunday 18 July 2010

Asprey, London


Asprey do some wonderful schemes from time to time and I have covered quite a few of them. This part of their current scheme, while of course is such wonderful quality is not the most dynamic. I think the creative team would agree too. However, it does what it does and that's it. Merchandise is placed in a pyramidal format within these side windows. This is all I can really say about it. The plasma screens surrounded with drift wood are still in place (although some of the screens are not always working) and I am looking forward to the next installation. Am I struggling here or am I struggling? Lets hope Sale ends soon.



Saturday 17 July 2010

Central St. Martins Interior Design for Retail Course


Over the last two weeks I have worked with the nicest group of students any tutor could wish for. Students studied my course in Interior Design for Retail at Central St. Martins College of Art here in central London travelling from South America, Germany, India, Thailand, France, Turkey and London to take the two week course. During that time students visited numerous factories and showrooms relating to the Retail Industry and completed a design project within their area of interest. It really has been an exciting couple of weeks and it was a pleasure to share their journey with them. The outcomes included a retail space for Strumpet and Pink, an ecological jewellery brand and one stop shop for those all important dinner party gifts. As many of the group fly to Milan to continue their studies and the others back to their daily lives in their respective countries I hope they will pursue their interest within this industry. It is always sad to part ways, although I hope we will see them crop up again as accomplished designers within this industry in the future.





Friday 16 July 2010

Stella McCartney, London


Dare I say it but the creative's at Stella McCartney have 'done good'. I have been concerned about this brand for a while. Don't get me wrong, I didn't lose any sleep over it, even while 'Emperor's new clothes' always springs to mind every time I see this and the NYC store (but that's just me) However, I simply couldn't bring myself not to record this as after their (quite recent) painting-by-numbers scheme which I thought was wonderfully produced followed by the Sale scheme which was toe curlingly amateur, this one is actually....well...it is...OK. Large format graphic cubes communicate their 'stuff'. Its not doing this brand any favours, but, there clearly is a target market out there who will buy this stuff regardless. Maybe this brand need more time to grow, I don't know yet, but I will keep watching it simply out of interest. In the meantime, am just going to keep telling it like it is.



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