Wow, we love this new scheme at John Smedley right now. We have a few of these lenses in our office which naturally have amused us for hours on end (we'll leave the rest to your creative imaginations). Of course here, the guys have been very sensible and using them far more creatively, onto which text has been placed referencing the various qualities of the product and brand. We probably would have placed images with a much stronger print finish behind the lenses as the ones here are quite hard to view, although this may possibly be deliberate, who knows? But anyway, although this is such a tiny space, we're seeing some regular excellent quality creative input at this brand which is always a pleasure to view. Great one guys..!