Thursday 17 December 2020

Ermenegildo Zegna, London

As this is the season for giving it was great to see that this brand are doing just that.  Support the Reforestation in Oasi (its in Northern Italy in case you were wondering) is their strap line right now and apparently the founder has planted over 500,000 conifer trees already (we cant imagine that he did it personally of course) and a noble cause it is too.  Although luxury brands have taken quite a long time to catch with the concept of sustainability it is great to see them making a contribution back to the environment even if it is something the latest generation are demanding.

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