Lalique, London

Like a breath of fresh air into this brand, the team here have finally installed some plinths to highlight individual pieces of product and dare we say it.....created little hero's with the product.  It took a few pokes to get there but these guys have cracked it.  This looks great Lalique.  Now is the opportunity to move to the next stage and experiment with this scenario.

Lalique Haviland, London

I felt that perhaps I was a little hard hitting with my comments of the previous scheme here at Lalique along Conduit st. here in London. On reflection, maybe I needed to tell it like it really was, as the reaction from so many of you was far more frank and to the point than I was. I am concerned about this store and their presentation. For a brand that has such a rich history and is high profile at least to those who like this stuff, I am really surprised that they produce such poor quality presentation and although I personally would not buy this stuff, I find myself feeling even less like I would buy it, if that's possible? The presentation here of the mechandise has been placed on a faux mossy background, however, hardly any of the product has been lit and most of it is flat on the base of the window, therefore none of it can actually be viewed. The lighting is not even focused on the product and from the image below is in fact lighting an area of fake moss (right hand side of image below). I am exhaling a huge sigh of boredom even as I write this as surely someone within this company actually cares? Perhaps not and maybe there is some internal drama within the company that is preventing anything actually happening...I'm speculating of course (or am I?) however the fact remains that the presentation here is laughable and although I am embarrassed to say that, this company really do need to get a grip and sort out their presentation or this store will just become another dreadful multiple Coffee house filled by a company whose name I cannot bring myself to type but sounds like 'far' and ends with the slang term for American dollars.

Lalique Haviland, London

I really want to love this concept, as it is such a brave move for what always appears to me at least as quite a 'dull' brand. It is refreshing to see them do something completely different although perhaps the direction is not quite the right one? A mannequin has been placed in the window covered in a 'taped' version of the vinyl placed on the fenestration. This in itself is fine, although on closer inspection the tape has been applied very naively and is torn in places too. A piece of Lalique has been placed on its head a la Lady Gaga stylee which is fun, but just doesn't work. There is also a torso of a another figure placed with plastic chains as if reigning in the Lalique dog figures although the arms are placed in a position which mannequin arms are not meant to be and this rather jars. I really do enjoy what this brand are trying to achieve although this window is perhaps representative of a mock-up of a concept before the real bucks (or in this case Euro) are spent, however presented as the final concept, albeit Sale - Ouch. I would be worried if I were reading this at Lalique head office. Great initial concept, but just all so wrong and the brand damage is here for all to see. That must hurt.