Thursday, 13 October 2011

Visual Merchandising Awards, 2011, London

Images Copyright Melvyn Vincent




Were you at the Visual Merchandising Awards 2011 last Friday?  If not then you really did miss an incredible evening.  In the company of film and televisions giggly Christopher Biggins  who hosted the evening, it really was a corker.  Out with the Drag Queens and crappy entertainment and in with a very sophisticated and very well planned night guided through what seemed like a fast paced night of awards - simply because it was such fun but so dignified.  And didn't it fly by, hey?  OK, well we picked up one of these lil' pups ourselves which made our evening rather more euphoric than usual, although what was particularly interesting was how some of the usually unsung hero's of the UK's Visual Merchandising industry were rewarded for their hard work over the the big-boys-with-big-budgets-and-big-egos-to-match who always seemed to flood the awards with their albeit, often well deserved schemes,  but give some else the opportunity too, right?  Anyway, the spread of awards was absolutely right and to see some of the smaller budgeted groups pick up an award was absolutely brilliant and encouraging - afterall, we dont want to kill our industry, do we?  The Visual Merchandising schemes entered for the 2011 Awards were viewed and judged by some of the industries finest and impartial.  The ante has been upped enormously this year and looking forward we can only wonder how things will develop from these robust foundations?  Better and better, we feel.
All images were kindly supplied by Melvyn Vincent at http://web.me.com/melvincent/VMAwards11/Photos.html

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