Tuesday, 7 February 2017

Illum, Copenhagen

For the rest of this week we are here in Copenhagen to have a look at this city's' latest schemes and to say its cold here is a slight understatement.  That said the warmth of the people in this country is astounding; everyone is so nice, helpful and so cheery which makes our journey so much easier.  Our first stop had to be Illum and what an incredible department store this is too.  This is possibly the equivalent of Selfridges in London which houses stunning products from the luxury brands over several floors.  A great window scheme draws you in (although we are not quite sure what this is actually about).  Budgerigars on metal cubed frames form the backdrop to their fantastic products.  The only disappointment here is that there is so little visually in store so once they get you in through the doors its just like any other mid-range department store around the world which is a shame as there is so much potential for this amazing place.

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