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Wednesday, 29 May 2019

Hugo Boss, London

Its been a while since we looked at this brand although they have been doing some quite interesting schemes - not easy for a multiple.  Repetition of the brand name has been applied across the whole of the backdrop here in raised lettering although we do seem to remember seeing one of these installations with some of the lettering illuminated however this doesn't seem to have been applied to the store along Bond street.

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