Jonathan Baker M.A. (UEL), M.A. (CSM) is Course Director at one of the world’s leading centres of Fashion, lecturing in Fashion Visual Merchandising & Branding and is former Chief World Expert in VM for WorldSkills.org. He produces visual research for global retailers and industry suppliers, is a freelance VM and Retail consultant with clients in China, Russia, USA, Middle East, guest speaker for commercial events, Academic External Examiner and if that’s not enough is based in LONDON. Look out for our first book, Fashion Visual Merchandising, 2nd January 2014 published by Bloomsbury Press
www.retailstorewindows.com is offered as a free information site capturing the zeitgeist on the streets of anywhere that we find ourselves and given to the world purely for the benefit of those who are interested in this area of commercial interiors and Visual Merchandising but unable to visit these places themselves. We are happy to help those who wish to be a part of the Visual Merchandising Industry, however, beyond our contracted obligations, as with Medical and Legal Advice, we offer Advertising space, Consultancy services, Career support, Curriculla Vitae and Academic advice as chargeable services.
I found myself drooling again the other day. While viewing the new collection at Panache Display which is so wonderfully fresh, exciting, elegant and quite frankly incredibly sexy, I just couldn't help myself. The new abstract / stylised figures just launched form Jersey Girl from this prolific company have been presented in this pure White Matt finish. With a variety 4 forms offering an incredible 16 poses to choose from, any fashion retailer out there must go and take a look. From high fashion to high street, these female figures with their beautifully elongated figures (a delicious size 8), swan-like necks and molded hands are absolutely stunning and are a must for any one who wants to be ahead in this commercial industry. The beautiful bust forms have been presented in gorgeous fabrics, although with any part of this collection the client can have whatever they choose and even have exquisitely made articulated arms too, to enable you to create that wonderful sense of movement within your presentation. As per usual, the only limitation is our own imagination. I was also struck by the leg forms for shoes and hosiery. I have seen these in some of the cooler retailers and I promise you, if you own a shoe/hosiery, brand/department somewhere out there, then these little guys are well within your price range. Excellent value, an excellent collection, how can you ever present your product with anything else? With the new trends already announced for 2012, you will already know your finishes, your textures and so on. So get in contact with these guys (and they are so incredibly nice too) and get shopping for your new collection. Don't forget to watch this space for the pending launch of Jersey Boy launching soon in 2011. In the meantime get those orders in for this must have collection by contacting firstname.lastname@example.org
If you haven't seen the new book from Tony Morgan launched recently, then you must go and get yourself a copy. This latest publication is full of the most beautiful concepts by contemporary Visual Merchandisers work from around the globe including London, Paris, Belgium, Hong Kong and New York. This is a real gem of exquisitely photographed windows presented under the key areas of Seasons, Lighting and Technology, Theatre, Trends and so on. Taking us on a personal journey through the context of how these come in to being from his years of experience, Tony Morgan also offers us an explanation in each of the chapters in order for us to begin to understand what we as the viewers are actually viewing and why certain Visual Merchandising elements are produced the way that they are. "Stores must deliver their merchandise in a competitive imaginative and distinctive way". "The challenge is not only to attract customers' attention and encourage them to shop, but to promote a store's brand and keep shoppers informed of fashion trends". "An exhibition of the most exciting and original window displays worldwide, Window Display offers guidance to visual merchandisers and retailers who need to create eye-catching window designs that will help increase sales."
At just £22.50 this is a must have book for your collection.
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