Sunday 9 September 2018

Helena Rubinstein Foundation, Tel Aviv, Israel

The Helena Rubinstein foundation for contemporary art is perhaps not the first place on your list to look for inspiration and key trends happening in Visual Merchandising however it did prove to be quite a goldmine for information as well as the pure delight of experiencing this amazing space with its latest exhibition.  Amazing drawings and models fill this gallery space supported by the hugely influential (at one time at least) Helena Rubinstein, the giant of the cosmetics world.  The building itself is perhaps in need of some love but it is an incredible legacy supported by this phenomenal woman.

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