Wednesday 22 July 2009

Tiffany, Bond St., London

I don't normally photograph jewellery in store windows, although, Tiffany windows always present their product so creatively and incredibly well that I couldn't resist including it. They create a kind of game by making us hunt for the pieces within a amazing narrative based scheme, this one of course uses an under water theme with coral, sand and bubbles and the jewellery is seeming effortlessly placed within the scenario as if it had been dropped into the sea and floated to the bottom. Luxury brands really do get product presentation right and this is such a pleasure to view on my evening city wanderings.

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