New Look, London

We can't remember ever including this brand previously although we do try to look across a whole range of places however it always seems so often to be the luxury stores which are leading the way...until now of course.  New Look has....well,  a New Look with a huge amount of much needed fresh energy being blown into their schemes.  With AW18 already in full swing the team here have installed their latest offering with a huge nod to the season.....no easy task for a multiple of this size and a job well done.  We will of course keep a distant eye on their stores to see what they do next.

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New Look, London

Images Courtesy and Copyright www.sfd.co.uk

New Look clearly have their finger on the pulse with the SS16 iridescent trend, filling the height and depth of their windows with a clean framework of shimmering panels and the bouncing of light and colour that comes with this incredible material.  The windows here really come alive as you pass by this installation with an amazing change in colour. A clever way of keeping the windows flexible to the changing product being presented here.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

New Look, London

We last included this brand on this site over 5 years ago and we were rather less than favourable in our comments. Yeah, OK, we know we can be brutal and dismissive although we tend to tell it like it is and if no-one says anything, whether you may disagree with us or not, then nothing will ever change; or at least not very quickly.  More often than not we do focus a lot on luxury brands and the reasons for this are of course, that luxury brands invest so heavily in their Visual Merchandising, we have something interesting to show you and very often the creativity and originality is quite a spectacle.  However, we are seeing brands like this shout a little louder and nudge themselves onto our radar and we feel compelled to include them as they appear to have turned their schemes around quite phenomenally.  Christmas of course is the time when just about everyone splashes the cash around and invests just a little more in their schemes as they fight ever harder in turn for our cash.  We've also read in the press that New Look are snatching (in a good and competitive way) some of the customers who would normally shop at M&S; this is no easy task for sure and clearly they have the 'right' kind of merchandise to attract that kind of customer.  Along Oxford street this is certainly a worthy contender for cool seasonal schemes and we really hope these guys will invest more and more in their presentation into and beyond 2016 so that we can all continue to be excited, keep talking about them and keep them on our retailstorewin-dar.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

New Look, London

Would you buy a 20% off shirt just because you have seen it on TV?   No, neither would I.  And which TV?  Which channel?  Why isnt this mentioned?    Big brother informs me (very reliably) that this brand checks out this site. which of course is absolutely fine, so New Look if you are trying to sell  from a prime retail space on Oxford St, does anyone really want to feel that they are buying from a market stall particularly when your store as it was originally looked so good and aspirational?  I really want this brand to look good and while of course it is a value retailer (i.e. cheap stuff to you and I, but with great fashion) there is no excuse for such, dare I say it, for want of a better word, "failing" presentation and sales staff indifference.  Spend the money on presentation and staff development guys and encourage us in to your space.  Am just telling it like it is from the outside looking in.



Busy, Busy, Busy......just rushed off my feet.