Burberry's current scheme uses the essence of their signature design. Here we have examples of the design being used in a light box and below a cubed structure again using the similar design. I am not quite sure where Burberry are going with their recent concepts which seem to be all based around the same design presented in as many different formats as they can possibly think of. I must admit, I am beginning to struggle describing the same design for every scheme. They may as a brand be trying to reinforce their cool after a long period of being hijacked by their association with the 'Chav' look. However, while the merchandise is as superb as ever, the presentation (and I don't wish to be derogatory, this is just an observation) but it is getting harder and harder for me to raise any enthusiasm for these recent schemes.