Thursday 16 September 2021

Massimo Dutti, London

We always get a bit of a Cos vibe when we look at this brands' window schemes although of course Cos don't tend to use mannequins in their windows.  We're guessing that its their Fine Art approach or perhaps a nod to a contemporary / minimal interior which makes the link for us.  Needless to say, as always, while the schemes are simple in their outcome, they do tend to produce beautiful installations.  Incidentally, the schemes also seem to differ across their stores too.

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