Diesel, London

We do love a bit of Denim although as we now know, it's not so good on the environment and can take huge amounts of natural resources (i.e. water) for a small end result.  That said, the windows and products here are superb and just look at this installation.  It is a slightly creepy long legged Rabbit squashed into a small space but it looks so interesting nonetheless.

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Diesel, London

We managed to capture the first window here at this brand although the reason the second window below is at a slight angle is because there is scaffolding in place.  Anyway, we've been thinking about this scheme quite a bit and cant quite help wondering if someone happened to be digging around either in a basement or loft and came across pipes wrapped in lagging (material for pipe insulation), and tah daah....here we have the latest scheme.  It doesn't really matter where the idea came from but it does demonstrate that you can find inspiration absolutely anywhere.

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Diesel, London

We've seen quite a few of these supermarket inspired schemes over the years, the last one was probably an amazing installation at Debenhams a few years ago (which didn't last very long).  Just to note that thats not an 'Ouch' comment as we do still love schemes like this.  As always this brand produce some great work although we're not quite sure that these bust forms are doing them any favours however?

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Diesel, London

Beautiful tones in this window along Knightsbridge here in the centre of it all.  We were actually trying to work out what this window was about and to see if we could link it to one of their campaigns.  Spoiler alert we couldn't.  However while searching across their website we did find that they do produce a lot of homeware products also.  This is completely new news to us and some fine stuff there is too.  We cant imagine searching their site for new flooring however but good to know that they do it.  Have a look, they're doing some great stuff.

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Diesel, London

While there isn't a lot to comment on in these windows here in Knightsbridge we do have mention that this brand do produce some great installations.  Currently rocking a funnel-look, although we're not sure why, is Diesel right now.

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Diesel, New York

Diesel has a bit of a chain thing going on at the moment.  We do look at this brand from time to time as while they usually only have quite small windows their visual merchandising is really interesting and we have included some of them here over the years.  The window installation naturally flows through into the store which is as it should be in addition to the mirrored plinths.

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Diesel, London

This brand seem to have gone all 'New Age' at the moment with their White merchandise here at their Knightsbridge store.  Also, references to Architecture feature in this scheme complete with large format graphic for the backdrop and some very interesting model props.

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Diesel, New York

We couldnt quite work out what these props are although they do look really interesting in the windows at Diesel right now.  With their foil back drop, Black coloured mannequins there is something slightly space age about this scheme however this is the seasonal offer from this usually irreverent brand.

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Diesel, London

The merchandise at this brand always looks so cool (although a bit pricey at times) however we do love the irreverence of what they do and their latest campaign is just that.  With their strap-line 'The more hate you wear the less you care'....slightly an odd one....but then they are so successful at what they do and it did make us stop and think.

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Diesel, London

We've been dodging Sale schemes around town this week already as they are never the best things to include here, however, some retailers (it seems) are combining their schemes with Sale strap lines.  At Diesel, we're guessing the references are to the work of street artist Invader.  Anyone who has explored the streets of Paris would have seen these on many occasions just above their street signs.  Apparently however, as these are now selling for hundreds and thousands of pounds they are being ripped off the walls by suspected thieves in high-vis jackets telling passers by that they work for the city hall.   Mon Dieu.

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Diesel, London

'Saying no to uncool wool' is the strapline for Diesel this Christmas (as in naff Christmas sweaters) although we did have to check out their website to clarify this as on initial viewing we did rather interpret this scheme - at this irreverent brand - as highlighting their kinkier side if you get our drift?   (Particularly as the mannequins in their Black finish do look slightly sinister).  Cu'mon you did too, right?  Life-sized sheep in a box wearing clothing, for the person in your life that has everything else?  This cheeky little scheme did have the Arab community around Knightsbridge where we captured this scheme looking rather puzzled although great fun it is too.

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Diesel, London

We can't help but love the irreverence of this brand and how they quietly poke away at some of the more, dare we say it, well known global denim brands.  It must have taken some work to make these cushions look so effortlessly placed and balanced so precariously are mannequins which would give any health and safety inspector palpitations.  And yet at their Knighstbridge store this brand flicks the 'V's so wonderfully and so seemingly effortlessly that we can't help but love it.

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Diesel, London

We've suddenly fallen in love with this brand as the merchandise for AW16 is superb, so much so we've been drooling over their website for hours.  Just look at this scheme too.  We dont tend to get around to this part of Knightsbridge where this store is situated although we will have to swing by when the store is open.  With their textured shearling and lambskin products making a big statement for the most brave amongst you and thier fabulously furry props this is one brand to take a closer look at right now.

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Diesel, New York

We came across and popped into the new Diesel store here in New York recently and what a fantastic new concept.  Digital technology mixed with infinity mirrors, foliage and vintage over dyed rugs.  We don't normally gush about this brand although this new concept is a corker.  (Just don't try to go downstairs in this store however even through there is a staircase that would indicate there is more to see as the sales assistants shout at you in unison #putasignupthen) 

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Diesel, Dubai

Diesel in the Dubai Mall are currently going down the land of the giants out sized prop route right now.  Huge snack bags, drinks cans and straws in a cartoon style communicate the fun that these guys are having.  Its hardly ever not Summer here (well maybe the odd rainy day once a year which completely freaks the locals out) so perfectly appropriate.  We haven't seen this in London so maybe it is a Dubai specific scheme, we honestly don't know, but great to see such amazingly huge windows being played with.

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Diesel, London

There is merchandise by the super truck load in Blue and White right now so clearly another one of those key trends.  We don't always manage to capture the windows at Diesel as they pull down the shutters and off they go before we get there.  But not on this occasion. With the launch of their Brave New Frontiers in Denim Craft (what does that actually mean?) we have drips and splashes or paint into which the jeans appear to be semi plunged. 

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