We quite like what the guys at Puma are doing right now - not that it really matters what we think anyway, does it? With references to the Nostalgia trend the scheme here is absolutely there, although, the scheme is perhaps just a little too 'plastic' for us. Petrol pumps and fire hydrants feature here, although just a little in isolation of everything else. We've seen something similar at 'Guess' recently with references to Route 66 and although we're not fans of the brand itself, we have to admit they did do it better. Anyway, from the outside, this store along Carnaby st. looks rather cool anyway.