Thursday, 3 June 2010

Hermes, London


Hermes along Bond St., here in London, have recently installed their latest scheme. Photographic tripods effortlessly create the pyramidal dynamic familiar to display techniques, and placed in front of a graphic with what appears to be historical Hermes product storyboards and images in a repetition format. Within this scheme, I particularly loved the cups and saucers strategically balanced to create an arch form. OK, well if you look closely, they are glued, nonetheless they provide a great focal point in this window scheme which is also great fun. This brand do produce some very interesting and quality schemes, particularly for such relatively small spaces. I only wish we had a bigger store here in London (like Tokyo) where the team here could create much bigger and grander schemes synonymous with some of their larger sites.



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