Oakley, New York

Well its all over then and after months of preparation for Christmas the new plans for next years installations will shortly begin.  Here at Oakley, not one of our most shopped at brands we have to say, we were rather drawn in by the digital installation on the ceiling.  The windows are perhaps a little unloved as they tend to be in these types of brands but worthy of inclusion as this digital element demonstrates how brands like this are finally differentiating from each other and yes finally upping the ante.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Oakley, New York

Images Courtesy and Copyright Moment Factory

If you happen to be in NYC then you must go and see the brand spanking new Oakley store along 5th Avenue.  'Moment Factory' has created a multimedia installation for Oakley’s new flagship store, which opened officially on May 1, 2014. Moment Factory's concept had to successfully fit within the architectural design of the store, while also expressing the brand’s strong connection to technological innovation. Check out their Vimeo video here which is rather delicious https://momentfactory.box.com/s/w1ur1uezz724ln56aa8a The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance; Retail operations were also a key consideration in the design process with this incredible ceiling mounted digital installation.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com