Wednesday 7 May 2014

Oakley, New York

Images Courtesy and Copyright Moment Factory

If you happen to be in NYC then you must go and see the brand spanking new Oakley store along 5th Avenue.  'Moment Factory' has created a multimedia installation for Oakley’s new flagship store, which opened officially on May 1, 2014. Moment Factory's concept had to successfully fit within the architectural design of the store, while also expressing the brand’s strong connection to technological innovation. Check out their Vimeo video here which is rather delicious The store’s long and narrow footprint also created opportunities to explore movement and create a coherent visual impact over a long distance; Retail operations were also a key consideration in the design process with this incredible ceiling mounted digital installation.

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