Sunday 2 October 2011

Etro, London


We haven't always been kind about this brands' schemes, however, this one is a little winner.  What is interesting about this scheme for us, is, how the graphic picks up on the colour from the merchandise (or vice versa?).  We also do love these kinds of illustrative architectural drawings.  What is not quite clear is why this store is still open when they have moved almost directly across the street to a new site? We're sure there must be method in the madness somewhere.

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