Sub-Age, Tokyo

Images Courtesy and Copyright Hidemasa Miyake

Its always such a pleasure to receive such interesting content from places which we aren't normally able to include ourselves here.  How amazing is this place?  Sub-Age is a Tokyo based pop up space inspired by the UK's anti-social youth subculture and showcasing their current collections within a space complete with large formatted baby image and punctuated by a suspended Milk bottle piercing pressed Beer cans.  If you happen to be in Harajuku do try and visit places like this. 

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American Apparel, Tokyo



Images Courtesy and Copyright Lena Shockley



We just love the far east right now.  The weather is scorching that even at night time we dare not walk too fast around town as otherwise its a case of changing into a third set of fresh clothes: although part of the fun in being in these places is being able to get into the rhythm of life here - wonderful.  Anyway, we were kindly sent these images which we love.  The colours of the far eastern regions all look so incredible in this light.  The scheme here at American Apparel just about sums up what we need right now.  Very cold ice creams and lolly pops.  American Apparel has never looked so good.  

Jaeger, London

This is an interesting idea produced by Jaegar along Regent Street here in London. I was drawn to it I think because I had seen a similar idea in 2001 in Tokyo in the then new Louis Vuitton store. I particularly like the hounds tooth vinyl on the glass here at Jaegar. The oval form frames the whole image of the store window almost phasing out the area behind and focuses our attention on what is in the window itself. The figures are in the usual groups of 2, 3 and 1 which of course visually works very well and the background large format image communicates the lifestyle and possibly our aspirations? I do feel that this window works very well in its own right but I also feel that having seen the Louis Vuitton store in Tokyo 8 years ago, perhaps more could have been done to create the impact that this wonderful store deserves? The Louis Vuitton store created a kind of strip tease effect that made one go up to it and see beyond the vinyl. After all, as we know (or are prepared to admit), things that are gradually revealed (as in a strip tease) and that we discover are far more exciting than if we are shown a full frontal. Aren't they?

Louis Vuitton, Tokyo, 2001